A “Brand Video” might sound fancy, but really, it’s just a clear & straightforward way to show people what your brand is all about.
Think of it like your “About Us” page – just in video form, and a whole lot more engaging.
Your brand video should instantly give off the right first impression, it should reflect your brands tone, values and overall feel. The goal? Attract the kind of people who just get you!
The trick to making it work is keeping it short and sweet. With the right mix of visuals, sound, and motion, you can say a whole lot in a short amount of time.
Brand Videos can be used in so many areas of your sales & marketing process. It can be used on your:
- Website banner or home page
- Social media – Organic or paid
- Personal LinkedIn profile
- Email Signature
- Sales pitches or quotes
- Display it on your expo stand
- Upload to a video business card
- Include it on a flash drive or QR code in direct marketing campaigns
When we’re putting together a Brand Video, we lean into a bit of psychology to make something that not only looks great but really connects. That means thinking about everything! From the colors in each shot (yep, they’re chosen to match your brand and set the right mood), to the music that helps tell the story and even down to the camera angles and lighting. There’s a fancy term for all that – mise-en-scène – but basically, it’s just us making sure every detail works together.
At Brave New Beast, we like to get stuck in and bounce ideas around with you.
Every video we make is a chance to show what we can do, so we treat it like it’s our own.
Our motto is “Videos with purpose”—and we mean it!