Brand Video
A ‘Brand Video’ is a fancy name we give to any video that gives your audience a precise and concise overview of your product or service. Think of this as the ‘About us’ page in a visual format.
The key to an effective brand video is be short and to the point. By combining video, audio and graphics, you can get across a lot more information in a shorter amount time. This great for when you’re targeting customers whose time is money.
Brand Videos can be used for so many aspects of your marketing. It can be used on your:
- Website banner
- Social media
- Personal LinkedIn profile
- Email Signature
- Include it on a flash drive or QR code in direct marketing campaigns
- Show it to new networking acquaintances on a phone or tablet
- Display it on your expo stand
- Upload to a video business card
When developing a Brand Video we use the power of psychology to deliver a stylish and effective piece of content. This includes thinking about what colours will be used in each shot to match brand colours and emotion, the music used to communicate the right feeling; all the way through to the composition, angle and lighting of each shot. The industry term for this is Mise-en-scène (well fancy right?).
Brave New Beast takes a hands on approach when helping to generate ideas. Every successful video we produce we see as an advert for ourselves too. As our motto says, ‘Videos with purpose’, that’s what we’re about.
Get in touch to find out what we can do for your brand.