Marketing company Rave Comunications approached us to produce an advert for Coventry University. The video was to be aimed at international undergraduates who were considering an education in the UK.
Rave had already completed the concept and storyboards, it was our job to bring it to life by adding our creative visual style and planning the logistics of the shoot. This project consisted of 16 actors, 15 locations over a 5 day shoot.
Brave New Beast sourced all props (including specially made signage), cast the actors based on different ethnicities to suit each target market and sourced locations including the use of Birmingham International Airport.
The final project was delivered to the client on time and on budget. The YouTube video has reached over 228,000 views on YouTube alone.
