Drayton Manor Resort, a popular family theme park in the UK, aimed to promote its new themed area Frontier Falls, featuring the much-anticipated Gold Rush roller coaster, through an engaging TV ad campaign. The goal was to showcase the park’s latest offerings, draw attention to its expansive attractions, and attract a broader audience for the upcoming season.
Campaign Concept: The ad was designed to blend the excitement of the entire park with the specific thrill of Frontier Falls. Set against a backdrop of wild western adventure, the commercial captured the essence of Frontier Falls, taking viewers on a fast-paced, cinematic journey through the area. Special focus was given to Gold Rush, a mining-themed roller coaster that offers a high-octane experience with sharp drops, quick turns, and immersive theming, evoking the spirit of the gold rush era.
Execution: The 30-second ad opens with sweeping aerial shots of Drayton Manor’s diverse attractions, appealing to families and thrill-seekers alike. From the scenic lake to the adrenaline-fueled rides, the visuals encapsulate the park’s variety of experiences. The narration emphasizes the park’s family-friendly atmosphere and its status as a destination for memorable adventures.
The spotlight then shifts to Frontier Falls, where vibrant imagery of the old west comes to life. The Gold Rush coaster is featured in dynamic shots, with riders screaming in delight as they plunge through rugged landscapes and mining tunnels. The ad’s energetic pacing, combined with action-packed music and striking visuals, builds excitement for potential visitors.
Conclusion: Drayton Manor’s TV ad succeeded in showcasing the park’s latest expansion while reinforcing its broader appeal. By focusing on the adventure, thrill, and family-friendly fun of Frontier Falls and Gold Rush, the ad positioned Drayton Manor as a must-visit destination for the upcoming season.
We were responsible for:
- Cinematography
- Directing
- Editing
