We were approached by Fearless Advertising to produce two social media videos to increase brand awareness, by causing a stir, for the Norseland spicy cheese brand. We created these two tongue-in-cheek films to drive engagement through controversy.
This cheeky idea was to release the advert featuring the female actor first (which, as predicted, caused some offence) but then follow it up with the advert featuring the male (que laughter). It was an interesting social experiement that resulted in press coverage and great social engagement!