Nemesis, one of Alton Towers Resort’s iconic roller coasters, had thrilled visitors since its debut in 1994. However, after decades of operation, the ride was due for a major overhaul, with a planned reopening in May 2024 under the name Nemesis Reborn. Alton Towers Resort, in collaboration with TBWA Manchester, devised an exciting narrative to generate anticipation for the ride’s closure and it’s upcoming return. The story centred around The Phalanx, a mysterious organisation investigating strange occurrences around the ride, ultimately leading to its closure.
The goal was to create a year-long social media campaign that built intrigue and excitement through a series of bite-sized video installments, gradually revealing the storyline of The Phalanx and the rebirth of Nemesis. Our team was brought in to storyboard and produce these social media adverts, crafting a cohesive, immersive narrative for fans to engage with.
Objectives:
- Build anticipation for the reimagined ride, Nemesis Reborn, through a suspenseful narrative.
- Engage a wide audience of thrill-seekers, theme park enthusiasts, and loyal Alton Towers fans through storytelling across social media platforms.
- Maintain interest over the long closure period (2022 to May 2024) with regular content releases.
- Introduce The Phalanx, an enigmatic organization, as a central character in the narrative, adding layers of mystery and excitement.
We were responsible for:
- Cinematography
- Directing
- Editing
