Van National are on a mission to become the UK’s leading used van dealership. Since the first time we worked with them in 2017, they are well on their way to achieving that.
They got back in touch with us as their previous video was now outdated. They had moved premises and grown in both space and staff, showing off what they used to be wasn’t doing them justice.
We worked with them to develop a series of videos that feature what they can do for their customers. As most of their customers buy online and have their vans delivered, it was important to help make the buying decision as easy as possible.
The project had 3 key objectives:
- Build trust
- Be informative
- Improve customer journey
The videos were designed to sit on specific pages on Van Nationals website, at specific points of the customer journey. They can be repurposed to use on social media too.
Quality visuals, aerial shots and attention-grabbing editing were at the forefront of this project to represent Van National’s quality service to its potential customers.
Social proof was also an important aspect of this project, so we created a graphics based video to show off their impressive 5 star ratings across 3 major platforms and filmed testimonials with some of their satisfied customers.
Take a look at some of the videos below.
