This year West Midlands Safari Park launched “Tiger Takeover,” a family-focused event celebrating the birth of three Sumatran tiger cubs. To promote the event, we produced a short, engaging promotional video designed to raise awareness, drive attendance, and highlight the park’s conservation efforts.
We planned a one-day shoot with two model families, chosen to represent the park’s target audience. Filming covered key experiences, including the tiger cubs in their enclosure, family-friendly attractions like the Tiger Trail, Craft Club, and trampoline show, as well as educational features such as the Keeper Talk and Conservation Station. We also captured moments at interactive spots like the Love Tigers photo point and the park’s photo competition area.
The video was edited into a fast-paced, visually compelling piece with dynamic music and clear messaging. It was distributed across the park’s website and social media channels (Facebook, Instagram, TikTok).
This project demonstrates how a well-executed, single-day shoot can deliver strong results through focused storytelling and strategic distribution.
We were responsible for:
- Cinematography
- Directing
- Editing
