Alton Towers have kicked off their 2021 events program with another fantastic addition – Mardi Gras! Off the back of the success of last year’s Scarefest event promo video that we produced for the park, they invited us once again to capture the fun and festivities of their brand new Mardi Gras event – which we were more than thrilled with!
We were there on 22nd May, the opening day of the event to film all of the bright and beautiful goings-on that turned the park into a real carnival of colours and wow, it did not disappoint.
As part of the Mardi Gras event, there was a ‘Towers Street Party’ at the beginning of the day, which featured costumed dancers, stilt walkers, a master of ceremonies welcoming guests as they entered and the crowning of the Mardi Gras king and queen for the day. An electric atmosphere to start off the day and a visual delight to capture on camera.
We were given a schedule of performances throughout the day to film, as the 5 dance ‘Krewes’ were performing in 5 different areas of the park at select times.
As well as the dancers, there was more entertainment to capture in the form of a walking brass band, buskers and a one-man band, to really bring the live music and festival vibes to the event.
The final key element to capture from the event was the Food Street pop-up food festival, featuring a number of food vans serving deliciousness from around the world. (Oh and of course, rollercoasters to film too!)
The Project Details
The brief for this event promo video was to capture the atmosphere of the event, show all of the Mardi Gras offerings and the guests enjoying themselves – that wasn’t difficult at all as the atmosphere was contagious and everyone was in the Mardi Gras spirit, some guests had even dressed up so we just had to feature them in the event promo video! Seeing the children dance with the VooDoo Krewe was an absolute highlight of the day.
When it came to the edit, we wanted to make sure it expressed the vibrant energy of the day, so the pacing, transitions and music (created In-house by Alton Towers’ Creative Manager, Simon Allen) all work together to achieve this. We hope that by watching the video you feel as if you’ve experienced the event 2nd hand.
Watch the event promo video below:
If you want to find out more about the Mardi Gras event, running between 22nd May – 20th June 2021, visit the Alton Towers page here
We were responsible for:
- Cinematography
Directing
- Editing
